The whole point of a racquet is to hit the ball. A racquet's power potential value tells you how well the racquet does its job. Power potential tells you how effectively all the racquet's other properties — weight, balance, swingweight, flex, headsize, string pattern, construction, materials, design, and strings — combine to hit the ball with the greatest velocity, comfort, and control. Power potential is a measurement of a racquet's success at fulfilling its life's purpose. In a sense, this is all you have to know to choose a racquet with maximum performance — almost.